Pick one north-star metric

Choose the number that best reflects customers getting value — active users, repeat orders, booked calls — and align everything to it.

Find your best channel

Test a few channels small (search, content, partnerships, outbound, social) and double down on the one with the best cost and quality of customers.

Run tight experiments

Write a hypothesis, define success before you start, run long enough to learn, and document results — wins and losses.

Fix the funnel leaks

Improving a landing page or onboarding step can beat spending more on ads. Look for the step with the biggest drop-off.

Retention is growth

Keeping customers longer compounds every other effort. Watch cohort retention, not just new sign-ups.

Make referrals easy

Ask happy customers at the moment of success, and make sharing a one-click action.